Digipak

Before starting our digipak we decided to look at some others. Firstly, we looked at the typical layout of a digipak which can be seen below:


We then went on to look at the different digipak styles for the different genres of music. Pop genres tend to have very colourful and busy digipak's. An example of this is Katy Perry's Teenage Dream album's digipak. It is very bright and girly, the colour scheme is pinks and blues. The images are all linked and flow nicely. The target audience is clearly teenage girls.




















The next digipak I looked at was The Paper Kites album Woodland. The genre of this band is folk/indie. There digipak is not as bright as Katy Perry's, it does however have a constant theme throughout. Unlike the pop genre, the artists are not seen on the digipak. The main theme of the digipak is in correlation with the name of the album as it is focuses on trees and flowers and the woodland setting.











To help ensure that our digipak fitted in the our genre I looked into Michael Buble's digipak's. I noticed how a continued theme throughout his album's digipak's is that there is an image of him on the front and the writing is inside a strip going across the image. I thought this was something we should also do as it was clearly a theme linked to Michael Buble and his albums, and so by doing it with our one it will help us with the advertising part of our coursework task. I also noticed how he is usually well dressed in his digipak's and so thought that our actor should be well dressed as well. A typical convention of jazz is that the artists are well dressed and so this will help us to conform to the conventions, as well as make our digipak more aesthetically pleasing.