Poster Research

Before starting to create our poster, we did some research. The purpose of the poster, alongside the digipak, is to promote the song. With this in mind, we understood that the poster had to have strong links similarities with the digipak, otherwise the promotion would be confusing for the target audience. I looked at Olly Murs poster and his digipak for his album Right Place Right Time.

 The images on the left show his digipak and poster. The similarities are abundantly clear. The image of him on the poster is the same as the one on the digipak. The fonts are the same, as well as the colour and layout. His poster mentions that there is a number one song on the album, which is something we may do on our poster, to ensure there is advertising for our song. The colour of Olly Murs name matches the braces that he is wearing. This is an idea that  I like and would like to incorporate into our poster and digipak.
Another aspect of his digipak and poster that I like is that the font matches the style of the genre. His music is within the pop genre, and the style of font has a fun feel to it, much like pop music.

Olly Murs digipak has influenced my ideas for our digipak and poster, in terms of the style and the way they match things up within the individual products as well as the two together.