We used an app called colour splash to turn the tie red on our image of our singer. We chose the colour red as it connotes the feeling of love and the album itself is called 'crazy love'. The narrative of our music video is also based around the idea of love and so their is link between the three products. We changed the font colours so they are all matching the same shade of grey, this is because it looks neater this way. The fonts stay the same for the name and title on both the poster and digipak, however it changes for the website and the information about including songs on the poster. This is because it makes it more interesting to look at as well as making the writing stand out more. We changed the photo on the front of the digipak so that it matched the one on our poster, and we also moved the font around so that it matched as well. This is so that the link between the two promotional pieces are clearly shown. We decided to keep the inside of the digipak simple in comparison to our first draft. The reason for this is that it looked as though there was too much going on. Another aspect that we changed on our digipak was the addition of the social media icons. We added these because through our research we notices how many digipaks had these icons on to help promote the artist and their song through intertextaulity as well.
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