Tony Bennet and Lady Gaga's music video for the song Lady is a Tramp.
Their music video is a performance based video to a jazz song. A typical convention of of jazz music videos is that they tend to contain quite upbeat emotions which make the audience smile. This is seen within their video becuase they both have a light, happy attitude and body language which is clear to the audience, helping to make the audience feel relaxed and enjoy the song. They are both smiling and laughing a lot throughout the song as well, helping to create the upbeat atmosphere and make the audience smile. They also manage to create the happy atmosphere through the little dances they do throughout the song, as again it creates a relaxed yet upbeat atmosphere. This happy mood is continued through the use of bright lights, another convention of a jazz music video.
The brights lights are used to create the happy mood for the audience as the brightness links to the idea daylight and sunshine. Another use that bright lights have is drawing attention. By having a brightly lit music video it attracts the attention of the audience. The bright lights can be seen throughout their video as the studio
that they are filming in is clearly lit up brightly. They also place emphasis on the use of lighting within the video because it starts by fading in from a blurred dimness into a bright sharp focus shot. The next convention of a jazz music video is that there is a large performance space. Throughout the images seen in this post it is quite clear that the space that they are filming in is very large and open creating a light atmosphere which appeals to the audience. However, in a lot of jazz music videos there are multiple locations so as to keep and emphasise the energy of the song this isn't seen within their video. The reason for this could be because the energy is created and emphaised by the artists themselves, espcecially Lady Gaga. She moves around the space and dances throughout the video, keeping the atmosphere light and energetic through her movements.
The costumes in jazz music videos are often sophisticated. Alongside her movements, the camera itself tends to pan alot and move around the space, focusing on the artists throughout, helping to keep the energy up as it means there is a lot of movement. The men tend to wear suits and the women tend to wear dresses. Both artsits conform to this, seen through Tonny Bennet's suit and Lady Gaga's black dress. His tie is also black, which matches with her dress, showing sophistication and elegance. Their costumes can clearly be seen in the long shot in the image. The elegant, sophistication of the costumes within jazz music videos reflects the older years. Another aspect that reflects the older years is the use of the old fashioned microphones. These old fashioned microphones are typically used within jazz music videos as they hint at the older years which jazz songs typically represent. One major way in which this video does not conform to the conventions of a jazz music video is the setting. Jazz music videos are typically set in lots of older, run down places to create a light, 'old school' atmosphere. This video is set within a clean, white studio. The reason for this could be because Lady Gaga doesn't come across as old enough to have the old fashioned, 'old school' atmosphere and so the setting is more suited to her. Overall, this video tends to comform to the majority of the conventions of a jazz music video.
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