The use of Photoshop

When editing our digipak, we needed to use photoshop to remove the background on one of the images that we wanted to add in.

To do this, we imported the image into photoshop, and used the magic wand background easer tool. This is because we wanted to remove the white background. To ensure that the image of the microphone was saved without the background, we saved the image as a PNG. This then meant we could put the image of the microphone onto our digipak without the white background, ensuring our digipak looked professional and neat.

Poster Feedback

In class today, we showed our poster to one of class mates and asked her for feedback. The flowing image shows the feedback that she gave us:



We found this feedback really useful and as a result are going to make changes to both our poster and our digipak. This is because the feedback has pointed our a few flaws in our poster, such as the lack of colour, and so to make it better and more aesthetic we plan to add colour and also to add more intertexuality, by adding in a website.

Digipak Draft

Our digipak draft also matches the typical conventions and aspect of Michael Buble's. This is because we know that it will conform to it's genre's conventions this way. It is also to ensure that the digipak matches our poster. This is important as both as promotional pieces for our song and music video.

Our digipak is also in black and white, matching the theme of our poster. The image on the front of our digipak is different to the one on our poster, but it is off the same actor. We did this to try and make it more interesting. The link is still clear because of the costume and the use of the hat. Something we noticed in our research was that Michael Buble often had his name in a strip going across the front of the digipak, we liked this idea and so thought we would incorporate it into ours. The font on our digipak is the same as on our poster and so highlights the link between the two clearly again.

Poster Draft

The following image is our first draft for our poster. The purpose of this poster is to promote the song 'Haven't Met You Yet', which is what our music video is based on. To help us make this successful and more realistic we used some typical aspects and conventions that Michael Buble uses within his posters and digipaks. An example of this is the use of black and white, we have used this and it is also common amongst Michael Buble's promotional pieces. The titles are also fairly subtle, which is similar to Michael Buble's use of titles. This has helped us to ensure that our poster fits into the conventions of it's genre.

Poster Research

Before starting to create our poster, we did some research. The purpose of the poster, alongside the digipak, is to promote the song. With this in mind, we understood that the poster had to have strong links similarities with the digipak, otherwise the promotion would be confusing for the target audience. I looked at Olly Murs poster and his digipak for his album Right Place Right Time.

 The images on the left show his digipak and poster. The similarities are abundantly clear. The image of him on the poster is the same as the one on the digipak. The fonts are the same, as well as the colour and layout. His poster mentions that there is a number one song on the album, which is something we may do on our poster, to ensure there is advertising for our song. The colour of Olly Murs name matches the braces that he is wearing. This is an idea that  I like and would like to incorporate into our poster and digipak.
Another aspect of his digipak and poster that I like is that the font matches the style of the genre. His music is within the pop genre, and the style of font has a fun feel to it, much like pop music.

Olly Murs digipak has influenced my ideas for our digipak and poster, in terms of the style and the way they match things up within the individual products as well as the two together.

Feedback

Today in class we all went around and viewed each other rough cut and gave feedback. The feedback that we received on our video was very useful. We need to improve on the lip syncing in a couple of areas of the video as it is slightly out of sync. As well as this, there are a couple of shots that are shaky or out of focus which we will need to either film again or remove. However, a couple of shots can be fixed by using the warp stabilizer. We found this feedback very useful in helping to improve our video. There was also positive feedback, in which people said that they enjoyed our use of close-ups. They also said that they thought our narrative was good, and that our actors and shots helped to make it all believable. An example they gave of this was a shot of our actor running. One other positive that we were given was the link between the narrative and the song lyrics. The feedback they gave said that they enjoyed the link, and that it made me the video more interesting. Below is an image showing some if the feedback that we were given:

Rough Cut

The following video is our rough cut :

We are planning on filming some of the shots again as we aren't completely happy with all of them. This is because some of them are unfocused or have objects in the background which hinders the mise-en-scene. The costume of our singer is also something we would like to change. This is because we believe trousers will look better than jeans.