Editing

Last lesson, we did some more filming. We re shot the scenes with our singer in. This is because we wanted him to be wearing trousers instead of jeans. This didn't take us long to film or edit in because we knew exactly what we wanted and where we wanted them. Below is an image of the recent editing process:

Final Digipak and Poster

The following images are our final drafts of our poster and digipak:

We used an app called colour splash to turn the tie red on our image of our singer. We chose the colour red as it connotes the feeling of love and the album itself is called 'crazy love'. The narrative of our music video is also based around the idea of love and so their is link between the three products. We changed the font colours so they are all matching the same shade of grey, this is because it looks neater this way. The fonts stay the same for the name and title on both the poster and digipak, however it changes for the website and the information about including songs on the poster. This is because it makes it more interesting to look at as well as making the writing stand out more. We changed the photo on the front of the digipak so that it matched the one on our poster, and we also moved the font around so that it matched as well. This is so that the link between the two promotional pieces are clearly shown. We decided to keep the inside of the digipak simple in comparison to our first draft. The reason for this is that it looked as though there was too much going on. Another aspect that we changed on our digipak was the addition of the social media icons. We added these because through our research we notices how many digipaks had these icons on to help promote the artist and their song through intertextaulity as well.

The use of Photoshop

When editing our digipak, we needed to use photoshop to remove the background on one of the images that we wanted to add in.

To do this, we imported the image into photoshop, and used the magic wand background easer tool. This is because we wanted to remove the white background. To ensure that the image of the microphone was saved without the background, we saved the image as a PNG. This then meant we could put the image of the microphone onto our digipak without the white background, ensuring our digipak looked professional and neat.

Digipak Draft

Our digipak draft also matches the typical conventions and aspect of Michael Buble's. This is because we know that it will conform to it's genre's conventions this way. It is also to ensure that the digipak matches our poster. This is important as both as promotional pieces for our song and music video.

Our digipak is also in black and white, matching the theme of our poster. The image on the front of our digipak is different to the one on our poster, but it is off the same actor. We did this to try and make it more interesting. The link is still clear because of the costume and the use of the hat. Something we noticed in our research was that Michael Buble often had his name in a strip going across the front of the digipak, we liked this idea and so thought we would incorporate it into ours. The font on our digipak is the same as on our poster and so highlights the link between the two clearly again.

Poster Draft

The following image is our first draft for our poster. The purpose of this poster is to promote the song 'Haven't Met You Yet', which is what our music video is based on. To help us make this successful and more realistic we used some typical aspects and conventions that Michael Buble uses within his posters and digipaks. An example of this is the use of black and white, we have used this and it is also common amongst Michael Buble's promotional pieces. The titles are also fairly subtle, which is similar to Michael Buble's use of titles. This has helped us to ensure that our poster fits into the conventions of it's genre.

Rough Cut

The following video is our rough cut :

We are planning on filming some of the shots again as we aren't completely happy with all of them. This is because some of them are unfocused or have objects in the background which hinders the mise-en-scene. The costume of our singer is also something we would like to change. This is because we believe trousers will look better than jeans.

Photo's

Today we decided to use the cameras to take some photos for our digipak and magazine advert. We thought that a white background would look good and help to allow our actor to stand out more. There is a variety of different poses and angles within the photos we took, and below there are a few examples of the photos.

Editing

Today, we decided to do some editing for our music video. We have worked on matching up the lip syncing and ensuring that the video flows between shots of the narrative and the performer. Below our a couple of images of our editing process:

Filming

The following image is an example of our time management, showing how we organised meeting up to film during our Christmas holiday. We created a group chat with our actors to make it easier to organize a time to meet up and film. 

We went out on the 30th to do some trial filming. We spent around five hours filming various shots, using our animatic and shooting script to help guide as we did so. We got lots of footage, containing varying shots which we plan to put together when we get back to school so that we can really get to grips with what we have and where we are currently at. 

Shot List

Today we went and filmed for our A2 final music video, we followed a Shot list (pictured below) that helped us to know what we had to film and where. Originally we were going to film everything in London, however we came to the conclusion that it would be easier to film it all in Upminster because it is local and less busy. We stuck very closely to our animatic with our shots and added even more footage on the end as our animatic didn’t cover the whole song.

Equipment

To film our music video, we have been allowed to use one of the school's media department cameras. It's a Canon DSLR 1200D. This is a very high quality camera and it's very easy to move the footage from the camera to the computers, where we can then start editing. It is easy to focus and creates a very clear shot.

Overall Idea For Our Music Video

The idea that we have settled on is based upon the song ‘Just Haven’t Met You Yet’ by Michael Buble. We are going to create a music video which shows the formation of a couple. It will begin by showing a long shot of a man sitting at a train station and once the train goes past he is no longer there. We will then jump to a mid-shot of the same man finding his seat on the train. The seat which he chooses ends up being opposite a woman. A close-up will clearly show the man’s face followed by another showing the woman’s. This will be subtly done and made more interesting by the use of a prop; she will be answering her phone. The next event to happen will be the woman getting off the train; however she will forget her Ukulele (another prop which is specifically used to add to the entertainment level and help link the plot). The man will then jump up, grab the ukulele, seen through a close up, and chase after he out of the station, seen through a tracking shot. Once out of the station there will be a mixture of long, mid, and close up shots which will show his journey around, until he becomes tired and stops at a coffee shop. As he walks inside there will be an over the shoulder shot showing the same woman sitting at a table. He will walk over to her and hand the ukulele over, there will be a mid- shot which shows her asking him to sit down. We will then either do a close up showing a clock speeding forward or we will create a time-lapse or the two of them chatting, this is to show how they have been getting along for a while. She will then hand over her number to him, which will lead to a close up of him smiling, and then a long shot of her walking out of the shop. Another close up will show him instantly ringing the number and a mid-shot of her smiling and answering will follow this. There will be a couple of seconds of a black screen which will then move on to a picture of him waiting with flowers in his hands. A long shot will show her sneak up behind him and a mid-shot will show him kiss her on the check and give her the flowers. A mid-shot taken from behind them as they walk of will show her taking his hand. A pan up will then occur followed by a pan down which will have them in a different location. There will then by various shots of them laughing and having a good time. Before the video ends it will go back to the shot of her walking off the train and instead of showing him get off after her there will be a close-up of him staring at the ukulele. This is to surprise the audience as everything they had just seen would have been a day dream, the concept also matches the lyrics of the song as it will be the idea that he ‘just hasn’t met her yet’.

Location-Upminster

During the week we brainstormed many ideas as to what the location for our music video should be. London was an idea that we liked, however we settled on Upminster due to it being more practicable.It is nearby for everyone involved with our music video, as well as having all the different places that we were hoping to film in. Key aspects of the music video that we are envisioning contain a coffee shop, train station, and a park; all of which are easy to find within Upminster. Using Upminster as our location also benefits us greatly in the respect that if we need to do any extra, last minute filming it nearby and quick to get to. Below is a couple of pictures of places in Upminster where we are planning on filming:

Upminster Park

Upminster Platform

Upminster Train Station

Costa Coffee

Haven't Met You Yet Ideas

Below is an image showing a mind map of our main ideas for our music video. For our Narrative, we begin with the boy sitting at the station, he sees the girl on the train and she leaves her Ukulele behind. He runs after her to try and give her back her Ukulele and it sparks the beginning of their love story. For our music video, we are going to use our friends Megan and Will. She will be wearing a dress, ribbon in her hair and have a Ukulele, he will be wearing casual clothes and earphones/headphones. We’ve decided to film at Upminster Station, London train stations, Covent garden, a Park and the London Eye. We will be using shots such as: a pan, establishing shot, close ups and shot reverse shot. Editing to the beat will also be used.

Characters

At this moment in time, we only have basic ideas as to what our characters will be like. There will be two main characters. The reasoning for this is because we want to show the formation of a couple within our music video. Our questionnaire findings also showed that most of the respondents said that the feel a connection and can relate to two characters. This helps us to know that our audience will be able to relate to both characters. These characters will be a young female, and a young male. They will both be fairly happy, carefree people which enjoy the simple things. At the beginning of the video they will be strangers, and the video will show the progression of their relationship.

Location Reconnaissance

During half term, we  visited London Waterloo station and took some photos and example shots that we could use in our music video. A lot of our music video will be based in a train station because we feel it shows how difficult it will be to find the girl at the busy train station. London is a very picturesque city and is perfect for our music video. We will also go to covent garden to film some of the street performers and the couple as they begin to meet each other.

Change

Today we had a discussion about how realistic our idea for 'Waiting for Love' is. The outcome of this was that we decided to change the song that we are doing our music video to. Originally we decided on ‘Waiting for Love’ by Avicci but we felt like we couldn’t do much of a story line with this song. We thought it would also be incredibly to get the right amount of energy needed to create a successful dance music video. Therefore we changed to the song ‘Haven’t Met You Yet’ by Michael Buble. This song has potential, with the opportunity to create different types of story lines. We decided to do the journey of the meeting of a couple and how she ‘lost her ukulele’ and he found it and went and gave it to her. The lyrics of the song, link with the story line/ plot and would suit it. We plan to meet up later this week so that we can plan our music video in more detail and possibly start story boarding. Below is the link to Michael Buble's song 'Haven't Met You Yet'. 

Images of Possible Locations

We decided that we would film our A2 music video in London, mainly around Covent Garden. In the dance break, there is an opportunity to film all the street performers and use editing to the beat. Editing to the beat is common within Avicii's music videos, as well as typical dance/ pop music video's. We chose Covent Garden because it is very picturesque and has lots of character. Avicii's videos usually take place in an area which has character to help bring the video to life, which is why we believe that Covent Garden could bring our video to life. Our Protagonist will be a businessman and having him walk through Covent Garden will give the video a fun aspect and suggest that ‘Love’ is fun, because of the song title ‘Waiting for Love’. Another reason for this is that in a lot of Avicii's music videos tend to follow one main character.

Man 

Train

Covent Garden

Covent Garden Station

Street Performer

Our Plan Synopsis

We have decided to use the song ‘Waiting for Love’ by AVICCI. The music video will mainly be set in London, filming on trains, train stations and even street performers in Covent Garden. Our protagonist will be a male and there will be an appearance from a female actress and passers-by and street performers. We will use the idea of ‘Waiting for love’ to create the narrative, the man will be ‘Waiting for Love’.

Our protagonist will be a male, there will also be a female in the video, but the plan is that you will never see her face, only her feet. This will avoid any sexualisation of the woman in the video as it is not needed but can often be seen in music videos these days. The protagonist will be on their way to work and will be ironically ‘Waiting for Love’. At the end of the video, you will see the male character meet the female ‘lover’. The male character will be wearing a work like smart suit to show a businessman. You will only ever see the feet of the female, who will be wearing high heels, preferably red ones. These heels will imply that she is also in the business world and so will show that there is connection and something in common between her and the protagonist.

The music video will mainly be set in London, filming on trains, train stations and even street performers in Covent Garden. London is very picturesque and is the stereotypical businessman place of work. When it comes to editing, we have decided that we would like to use a lot of editing to the beat. We would also like to lip-sync the most important lines, such as the first line.

First Idea

Above is a link to our Prezi which explains our basic ideas as to what we would like to do for our music video. It summarizes our main ideas, and explains clearly our plan.