Evaluation of Avicii's Music Video

AVICII-Wake Me Up

Typical conventions of a dance music video:

-Clubbing, party scenes

-High heels, short skirts – night out clothing

-Lots of make up well groomed

-Jumping

-Drinking

-UV paint

-Pool

-Fun atmosphere

-Dancing

-AVICII creates Electronic Dance music.

-Most of his music videos follow a narrative, which is stereotypical of this genre.

-The music break is usually in the middle and often includes dancers or festivals.

-The costumes at the beginning are used to show how the people in the town and are old-fashioned as the clothes they are wearing contrast to the clothes that the people are wearing later on. These clothes match the typical conventions of a dance music video

-The tattoo’s are used to show the difference in groups

-There are many close-ups of these tattoo’s on different people throughout the video, highlighting their importance.

-There is a happy atmosphere, dancing scene in the club. This fits in with the typical conventions of a dance music video, along with the flashing lights.

The following link is to a Prezi which further evaluates the video. https://prezi.com/s8ypjlzoroly/music-video-evaluation/?utm_campaign=share&utm_medium=copy