Roar- Katy Perry

 

 

 

Katy Perry's song 'Roar' fits into the genre of pop, one of the genres that Michael Buble's 'Haven't Met You Yet' comes under. The above video is the official music video for her song. The video comforms to many of the typical conventions. A common aspect of pop music videos is that the artists are clothed in fashionale, stylish and mainstream outfits. At the beginning of the video this isnt

the case. Rather than wearing stylish clothes she is wearing a long sleeved top and a skirt that is slightly ripped. However, as the video develops and shows her to become more confortable in the jungle surroundings, her costume changes. Supposedly the purpose for the change in costume is so that she looks as though she fits into the jungle scene. Another reason for the change in clothes from sensible and covered up to more revealing and provocative is for the sex appeal. Commonly in music videos these days, women are

dressed in few clothing. Mulvey would argue that this is the fault of the male gaze and that the camera often sexualises women. Another example of Mulveys theory is the close up shot of Katy Perry showering. This shot has very little purpose within the video and so can be said to be used purely to sexualise her. Another typical convention within pop music videos is that the artist is often portrayed as happy and content with life. This again is converted at the beginning where she is portrayed to be scared and unfamiliar with her surroundings, but at around

half way through the video she adapts to her surroundings and it is at that point that she begins to be portrayed as content and enjoying life. A theme that is seen within this video and most pop video's is the use of bright colours. The use of bright colours helps to create the happy, upbeat atmosphere that the songs are trying to create.